Think of a query letter as a resume. You're trying to sell your work to a newspaper and magazine, you want to present yourself in the best possible way.
Study every publication before you submit any query letter.
Make sure there are no spelling errors.
Be sure to include the date on your letter.
It should be address to the appropriate editor. Use their full name and do not us Mr. Ms. Mrs...ext with the exception of Dr. Offer to meet with the editor.
Don't write a query letter over one page in lenght and don't write an email query letter over one screen lenghth.
Make sure you have a fresh idea.
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