Friday, February 20, 2009
Wednesday, February 18, 2009
Selling Pineapples in the Market Place of Ideas
The "Market Place of Ideas" is a driving force behind a lot of advertising. In politics, the person who hires the best advertising company usually wins the election. Who, specifically, sets the agenda for culture?
Friday, February 6, 2009
Men and Women in Advertising Feb 6, 2009
Demographics are what allows you to target your advertiser. "You're not going to try and sell Depends in a youth oriented magazine." -Doc.
If you're a free-lance writer you should check the demographics of that magazine and it could help you tailor your story to be of more interest to the magazine and its readers.
If you're a free-lance writer you should check the demographics of that magazine and it could help you tailor your story to be of more interest to the magazine and its readers.
Monday, February 2, 2009
Assignment for Men and Women in Adver.
Ready the "Ms. Kennedy" story on the class blog. Find some links to articles about the super bowl ads.
Monday, January 26, 2009
Men and Women Ad 1/26/09
How far is too far when analyzing advertisments?
Chapter 8 has got a list of things to look for when looking at an ad. Pgs 138-140 it talks about different ways of analyzing an ad. There is another one 154-155 in chapter 9 dealing with television ads. Not all of these questions will lead you everywhere with every ad and text that you see, but some of them will get you thinking. Some of them will get you beneath the surface of an ad, kind of into the sub-text...An ad or any other message has the text (the obvious message) and the sub-text (the part of it that appeals to your subconscience)...the blues and whites, the kind of cool and restrained colors that is a symbol for women...non of this happens by accident.
Whats the difference between an ad and a commerical? One is on the TV and one is in print form.
Chapter 8 has got a list of things to look for when looking at an ad. Pgs 138-140 it talks about different ways of analyzing an ad. There is another one 154-155 in chapter 9 dealing with television ads. Not all of these questions will lead you everywhere with every ad and text that you see, but some of them will get you thinking. Some of them will get you beneath the surface of an ad, kind of into the sub-text...An ad or any other message has the text (the obvious message) and the sub-text (the part of it that appeals to your subconscience)...the blues and whites, the kind of cool and restrained colors that is a symbol for women...non of this happens by accident.
Whats the difference between an ad and a commerical? One is on the TV and one is in print form.
Friday, January 23, 2009
Women and Men in Adv.
Read the preface of Berger "Ads, Fads and Consumer Culture" over the weekend.
What's the purpose of advertising?
What's the purpose of advertising?
Wednesday, January 21, 2009
Images of Men and Women First Class 1/21/2009
America is a consumer culture.
How much does our consumption effect our economy?
Check the Mackeral Wrapper / Class syllabus for assignment on Friday. Get the books and read.
How much does our consumption effect our economy?
Check the Mackeral Wrapper / Class syllabus for assignment on Friday. Get the books and read.
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