How far is too far when analyzing advertisments?
Chapter 8 has got a list of things to look for when looking at an ad. Pgs 138-140 it talks about different ways of analyzing an ad. There is another one 154-155 in chapter 9 dealing with television ads. Not all of these questions will lead you everywhere with every ad and text that you see, but some of them will get you thinking. Some of them will get you beneath the surface of an ad, kind of into the sub-text...An ad or any other message has the text (the obvious message) and the sub-text (the part of it that appeals to your subconscience)...the blues and whites, the kind of cool and restrained colors that is a symbol for women...non of this happens by accident.
Whats the difference between an ad and a commerical? One is on the TV and one is in print form.
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