For Friday-Read Chapter 6 pg 109 and 110 in particular and look at roll of emotions in advertising and how that relates to branding issues that we're talking about? Think about politics.
On Monday read chapter 7 on marketing society.
Wednesday, February 25, 2009
Monday, February 23, 2009
Assignment for Men and Women in Ad. 2/23/2009
A consumer culture is a culture that is fueled buy it's people buying and selling goods and services.
Read chapters 4 and 5 for Wednesday.
Read chapters 4 and 5 for Wednesday.
Friday, February 20, 2009
Wednesday, February 18, 2009
Selling Pineapples in the Market Place of Ideas
The "Market Place of Ideas" is a driving force behind a lot of advertising. In politics, the person who hires the best advertising company usually wins the election. Who, specifically, sets the agenda for culture?
Friday, February 6, 2009
Men and Women in Advertising Feb 6, 2009
Demographics are what allows you to target your advertiser. "You're not going to try and sell Depends in a youth oriented magazine." -Doc.
If you're a free-lance writer you should check the demographics of that magazine and it could help you tailor your story to be of more interest to the magazine and its readers.
If you're a free-lance writer you should check the demographics of that magazine and it could help you tailor your story to be of more interest to the magazine and its readers.
Monday, February 2, 2009
Assignment for Men and Women in Adver.
Ready the "Ms. Kennedy" story on the class blog. Find some links to articles about the super bowl ads.
Monday, January 26, 2009
Men and Women Ad 1/26/09
How far is too far when analyzing advertisments?
Chapter 8 has got a list of things to look for when looking at an ad. Pgs 138-140 it talks about different ways of analyzing an ad. There is another one 154-155 in chapter 9 dealing with television ads. Not all of these questions will lead you everywhere with every ad and text that you see, but some of them will get you thinking. Some of them will get you beneath the surface of an ad, kind of into the sub-text...An ad or any other message has the text (the obvious message) and the sub-text (the part of it that appeals to your subconscience)...the blues and whites, the kind of cool and restrained colors that is a symbol for women...non of this happens by accident.
Whats the difference between an ad and a commerical? One is on the TV and one is in print form.
Chapter 8 has got a list of things to look for when looking at an ad. Pgs 138-140 it talks about different ways of analyzing an ad. There is another one 154-155 in chapter 9 dealing with television ads. Not all of these questions will lead you everywhere with every ad and text that you see, but some of them will get you thinking. Some of them will get you beneath the surface of an ad, kind of into the sub-text...An ad or any other message has the text (the obvious message) and the sub-text (the part of it that appeals to your subconscience)...the blues and whites, the kind of cool and restrained colors that is a symbol for women...non of this happens by accident.
Whats the difference between an ad and a commerical? One is on the TV and one is in print form.
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