For Friday-Read Chapter 6 pg 109 and 110 in particular and look at roll of emotions in advertising and how that relates to branding issues that we're talking about? Think about politics.

On Monday read chapter 7 on marketing society.

Assignment for Men and Women in Ad. 2/23/2009

A consumer culture is a culture that is fueled buy it's people buying and selling goods and services.

Read chapters 4 and 5 for Wednesday.

Men and Women on Friday 2/20/2009

Read "Buyer Behaviors" over the weekend.

Selling Pineapples in the Market Place of Ideas

The "Market Place of Ideas" is a driving force behind a lot of advertising. In politics, the person who hires the best advertising company usually wins the election. Who, specifically, sets the agenda for culture?

Men and Women in Advertising Feb 6, 2009

Demographics are what allows you to target your advertiser. "You're not going to try and sell Depends in a youth oriented magazine." -Doc.

If you're a free-lance writer you should check the demographics of that magazine and it could help you tailor your story to be of more interest to the magazine and its readers.

Assignment for Men and Women in Adver.

Ready the "Ms. Kennedy" story on the class blog. Find some links to articles about the super bowl ads.