Gender Advertising 4/20/09

Sexist Advertising
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Answer to Question 3/30/09

Advertising affects/influences media every second of everyday. The different media outlets have different nitch markets that they cater to. In every article of Women's Health they have a section on of the latest fashion trends...they show you what is popular, how much it costs and where you can get it. What most readers don't know is that the "fashion police" at Women's Health don't pick out the outfits that are featured in the section. They dress the models according to the highest bidder. The fashion industry pays magazines to say that their products are popular in order to make them popular.

March 25 Gender Advertising

The article talked about how radical the women's feminist movement was and the way the femenists went about spreading their message. Some of the feminist's radical behavior gave them a "bad wrap". They were a group of women fighting for what they believed, and I admire that...but I think we should focus on equal rights for ALL, not just one specific group.

For Friday-Read Chapter 6 pg 109 and 110 in particular and look at roll of emotions in advertising and how that relates to branding issues that we're talking about? Think about politics.

On Monday read chapter 7 on marketing society.

Assignment for Men and Women in Ad. 2/23/2009

A consumer culture is a culture that is fueled buy it's people buying and selling goods and services.

Read chapters 4 and 5 for Wednesday.

Men and Women on Friday 2/20/2009

Read "Buyer Behaviors" over the weekend.

Selling Pineapples in the Market Place of Ideas

The "Market Place of Ideas" is a driving force behind a lot of advertising. In politics, the person who hires the best advertising company usually wins the election. Who, specifically, sets the agenda for culture?